Wednesday, March 26, 2008

The Re-sell Site

The resale industry has the potential to be extremely lucrative and used correctly, the principles of resale can be applied to almost all of the aforementioned site types.

The difference between the aforementioned sites and the resell site is that the resell site focuses on the resell rights attached to each product, rather than on the product itself. In marketing the idea of resell to fellow internet entrepreneurs and not to regular customers, there is serious profit potential

In the e-book example above, the resale paradigm can be applied for higher profit margins. If purchasing a turnkey business, e-books that are attached to the company have already been written and are part of the business deal. In buying the turnkey business, the purchaser is also buying the rights to resell the e-books. Subsequently, selling not just the item but the idea that the customer may also resell the item becomes an exciting marketing technique.

In the example of a website turnkey business, the owner of the business might create a site wherein several products are marketed concurrently. Not only are the products for sale, but the right to resell the products are also for sale. In this way, the owner of the website becomes a supplier, and allows for a high profit potential.

Returning to the turnkey paradigm, a resell website, or a site that is meant for selling products with resell rights, can also be purchased as a turnkey business. In a majority of the cases of turnkey resell businesses, resell products are included with the transaction of the business.