For those who are purchasing a franchise that has already been established, the problem of selecting an appropriate location is less obvious than for those building from the ground up. However, it is still incredibly important to consider where a future business enterprise will be located.
When considering location, a business owner must think about traffic flow, parking, neighboring buildings, and from where customers will come. Companies that are tucked away behind office buildings may have regular customers from those same office buildings, but they are also less likely to get regular foot traffic than companies with visible and convenient locations. Certain locations may have what seems like a fantastic and visible location, but with little or no parking available, no business will be able to flourish. One additional point to consider is how the area will change over the course of the years. What may be an ideal location this year may be next to a deserted shopping mall the next.
Buildings, highways and local roads change constantly, so checking in with local government planning offices is always recommended when looking at a prospective company location. When buying a turnkey business, if the location if the company is poor, it may be a bad idea to go ahead with the purchase.
