Innumerable small business owners have struggled, saved, and gone to great lengths to establish a business, only to watch it fail a short time thereafter. While many are willing to put in the time and effort at the commencement of a business venture, their energy all too often runs out within the course of a few months.
Running a small business takes both determination and drive, and is more than a fleeting commitment. For many people, the idea of running a small business is far more exciting than the reality. The initial excitement of operating an independently run shop wears off, and for the business owner who is unprepared for this contingency, this lack of interest means falling profits, compromised customer service, and eventually, the failure of the company.
A successful business owner is prepared for the moment when the excitement of the dream of owning a small business becomes a more mundane reality. Knowing that this moment will come is an important way to circumvent possible catastrophe.